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Groupe SEB - World Leader in Small Domestic Appliances and Cookware Industry

Groupe SEB, Supor’s controlling shareholder, founded in 1857, boasts a history of more than 150 years.. 200 million products are sold yearly in more than 150 countries.

  ■ 29 industrial sites worldwide

  ■ more than 300 new products launched every year

  ■ 25,800 employees worldwide    

  ■ No. 1 worldwide in sales of 10 product categories

cookware, pressure cookers, steam irons and steam generators, electric kettles, steam cookers, food processors, toasters, deep fryers, bread makers,informal meal appliances 


SUPOR -- Leader in the Cookware and Electric Kitchen Appliance Industries in China 

We Lead through Superb Quality and Drive the Industry through Innovation 

■  SUPOR has become the undisputable leader in China’s cookware industry, No.2 as the cookware manufacturer worldwide; and it is also a leading brand in China’s small domestic appliances market. SUPOR is the first company in the cookware industry to list on Shenzhen Stock Exchange (Stock code 002032)

■  5 R&D and Manufacturing Sites in Hangzhou, Wuhan, Shaoxing, Yuhuan, and Vietnam

■  Have drawn up 84 state and industry standards for the cookware and SDA industries      

■ 2112 patents as of April 2016

■  More than 10,000 employees

■ Annual Capacity of 100,000,000 pieces



5 R&D and Manufacturing Sites

Hangzhou Site: Annual capacity of 10 million rice cookers

Shaoxing Site: The world's most competitive small Electric appliance manufacturing base

Wuhan Site: Asia's largest cookware manufacturing base

Yuhuan Site: Export cookware manufacturing base

Vietnam Site: Overseas manufacturing base of Southeast Asia market


4 Business Areas

Cookware

Pressure cooker, Wok, Fry pan, Saucepan, Milk pot, Steamer, Thermo portable pot, Ceramic pot,Kettle, Knife, Spatula, Cups, Kitchen tools, Fresh case

Small electric kitchen appliances: 

Rice cooker, Electric pressure cooker, Induction hob, Soy milk maker, Juicer, Electric kettle, Electric slow cooker, Electric steamer, Electric hot pot, Blender, Baking pan, Bread maker, deep fryer

Large electric kitchen appliances:

 Range hood, Gas hob, Sterilizer

Non-kitchen Electric Appliance:

Air purifier, Garment steamer, Vacuum cleaner, Electric Iron


14 Star Categories

No.1 in market share:

 pressure cookers, woks, fry pans, steamers, pots, Soup Cooker,pottery pot, Slow Cooker 

No.2 in market share:

rice cookers, induction hobs, electric pressure cookers, baking pans, electric kettle and Juicer 

Sales Growth

Annual growth rate (avg.) reaches 25.1% over the past 11 years 


Business Compositions

Complete Distribution Channels – Convenient and Easy Access for Consumers to Have SUPOR Products

 Every second, 3 SUPOR products are being sold;

■ Every second, 3 SUPOR products are being sold;

■ In mainland China, SUPOR has about 40,000 points of sales, covering almost 100% of cities above and including county level.

■ Globally, SUPOR products are being sold through Groupe SEB’s network to more than 50 countries and regions, including Japan, Europe and South East Asia.

■ Online, SUPOR has set deep footprints in all mainstream channels, and has become the strategic partners of Tmall, JD.com, yhd.com, and Suning.com.

■ Starting from 2013, e-channel has become a major platform for SUPOR to release new profucts


Constant innovation To allow consumers to get better products

Innovation is in the gene of SUPOR. We will continue to offer products with ingenuity.  At the end of 2015, the launch of Steam Spheric IH Rice Cooker upgraded the previous “firewood cooking” by adding steam, which makes rice even tastier.  “Want to have steamed firewood rice? SUPOR Steam Spheric Rice Cooker”. This new product driven the market to steam revolution and became the most popular rice cooker in the Chinese market.

In 2016, SUPOR has 5 products winning the “Red Dot Design Awards”, which is considered as the “Design Oscar”. These 5 products include TSP titanium Pro Wok, Thermos of Crystal Rhyme Series, and Knives of Sharp Series.  Our design concept of ingenuity and user-friendly is highly recognized



10 years of philanthropy, Work with love, Seed the future

■ 10 years of implementing SUPOR Primary School project to support rural education in China's remote areas

  20 Supor Schools in 11 provinces: Qinghai, Hubei, Yunnan, Sichuan, Guizhou, Jiangxi, Hunan, Guangxi, Henan, Shanxi, Gansu…

  Investment of about 22MRMB, more than 10,000 children are benefited

■  We not only build up new buildings, libraries, canteens and other facilities, but also at the same time continue to carry out trainings for teachers at Supor Schools, motivate excellent teachers, and send volunteers to Supor Schools.  Supor employees are also actively involved in support of this project.

■  In 2015, SUPOR Primary School Project won the award of “ Outstanding Chinese Company for Social Responsibilities” from “Philanthropy Times”