Zhejiang Supor Co., Ltd. is the leading cookware manufacturer in China, the second-leading cookware manufacturer worldwide, and is a leading brand in China’s SDA market. The company owns five R&D and manufacturing sites in Hangzhou, Yuhuan, Shaoxing, Wuhan and Ho Chi Minh City, with more than 10,000 people employed.
Supor is the first listed cookware company (stock code: 002032) in China. Its products are distributed and sold in more than 50 countries and regions throughout Groupe SEB’s global network. Nine of its product categories hold the leading position in China in terms of market share.
High quality pressure cooker witnesses Supor’s first success. Then it becomes the drafter of industrial standard and the earliest executer of pressure cookers. Owing to the high quality and technical innovation, Supor soon becomes the No.1 brand of China’s pressure cooker industry. The succeeding five technical innovations enables it to be the “lighthouse” of the development of pressure cooker industry in China.
The outcome of the one decade of hard work in the kitchenware industry is the Supor brand ironed on every product in the kitchen. The product line is expanded from pressure cooker to 800 products covering three families: cookware (pressure cooker, wok, frypan, saucepan, slow cooker, milk pan, electric kettle and cutting tool), small household appliances (electric rice cooker, electric pressure cooker, induction hob, juicer, electric hot pot, electric stewer, soymilk maker) and large kitchen appliances (range hood, gas cooker and sterilizer). Pressure cookers, woks and stainless steel pots and pans are the major products of the company. Their market share secures the first place in the domestic market. The market occupancy of electric rice cooker, electric pressure cooker and induction hob also stand in the forefront of the list.
In 2006, Supor and Groupe SEB, the 150-year old French company and one of the largest cookware and small household appliance manufacturers in the world, signed the strategic cooperation framework agreement. The international capital and technology greatly enhance Supor’s core competitiveness in the global stage.
Supor’s efforts amount to its No.1 place of China’s cookware industry, its trustworthy quality, intelligent design, constant innovation and a modernized home life filled up with health, comfort and originality for people all over the world. More than that, Supor has been dedicated to public welfare and social education.
Now, “Supor” has become a symbol of quality life and trustworthy brand. The efforts it has made also receives its high recognition by the industry and the society: “Renowned trademark in China” in 2002; “First pressure cooker brand in China” in 2004; “Top 100 most active enterprise in China” in 2005, “Most competitive enterprise in China” in 2006; “Most favorite brand by consumers” in 2007; “Top 500 most valuable brand list” in 2008; and “China Children's Charity Award” for the outstanding contribution to the “Hope Project” in 2009.